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�GOOD OL J.R.', JIM ROSS�, BEST-SELLING AUTHOR and LEGENDARY WWE� ANNOUNCER, INTRODUCES NEW FOOD PRODUCTS & COOKBOOK to the NEW YORK MARKET.
by Anonymous



Mahopac, NY -- November 3, 2003 -- "Good Ol J.R." Jim Ross, New York Times best-selling author and legendary WWE announcer will launch his new J.R.'s BBQ and Grilling Sauce & J.R.'s Roasted Hot Pepper Sauce at Kitch n' Kaff� in Mahopac, NY at 1:00 p.m. on November 29, 2003. J.R. will also promote his new book, J.R.'s Cookbook: Ringside Tales, BBQ and Down-Home Recipes at this kickoff event.

J.R. will arrive in �WWE style' at Kitch n' Kaff� to meet and greet fans and the media. Everyone will have a chance to meet J.R., taste his new Sauces and have J.R.'s Cookbook autographed.

One of J.R.'s fondest memories of growing up in Oklahoma was the great taste and aroma of his Mama's BBQ Sauce, which was slow cooked to perfection using the finest natural ingredients and her secret blend of spices. J.R.'s wish is to share this family recipe in J.R.'s BBQ and Grilling Sauce with the rest of the world. Use it on beef, chicken, and ribs or as a dip for your fries! From J.R.'s family to yours, enjoy and great grilling.

J.R.'s Roasted Hot Pepper Sauce was developed using an assortment of fire-roasted peppers married with a delicious blend of citrus fruit, creating an explosive hot pepper sauce with "Attitude". Enjoy J.R.'s Roasted Hot Pepper Sauce on pasta, rice, burgers, steaks, chicken and seafood. For a real �slobber-knocker�' sensation, add J.R.'s Roasted Hot Pepper Sauce to your sauces, soups and dips.

"J.R.'s Cookbook: Ringside Tales, BBQ and Down-Home Recipes" is filled with some of the greatest recipes you'll ever sink your teeth into and also includes fascinating WWE anecdotes and funny top 10 lists. The cookbook features regional dishes from J.R.'s days growing up in Oklahoma, as well as other personal family favorites that have been in J.R.'s family for more than 75 years. J.R.'s Cookbook covers the gamut of barbeque delights � from meat basics to garden essentials. Fans of both the half-nelson and a half side of beef will revel not only in this guide to heating up the backyard, but J.R.'s tales of the road and personal memories of some of sports entertainment's most famous stars.

J.R.'s BBQ and Grilling Sauce & J.R.'s Roasted Hot Pepper Sauce will be distributed through gourmet food stores and upscale supermarkets in the New York market beginning in January 2004. Distribution will also be developed in the Boston, Baltimore / DC, Philadelphia, Pittsburgh, Cleveland, and Chicago markets, in time for the 2004 BBQ & Grilling season.

"Good Ol J.R.", Jim Ross has been involved in the sports-entertainment business for almost thirty years. Along the way he did stints as an NFL broadcaster, an XFL broadcaster, and was the host of a successful radio talk show. J.R. was also a high school and college sports official for almost twenty years in his native state of Oklahoma and attended major league umpire school in 1976. As the lead commentator on WWE Monday Night RAW� since 1993, J.R. has become to WWE RAW, what Keith Jackson is to college football broadcasting, and is considered by many to be the greatest wrestling broadcaster of all-time.
His first cookbook, Can You Take the Heat?, was a New York Times Bestseller. J.R. currently serves as executive vice-president of talent relations and wrestling administration and is the "voice" of WWE RAW (Spike TV, Mondays at 9/8 CT).

Kitch n' Kaff�, a retail kitchenware & gourmet food store (featuring a full coffee bar), is located at 985 Route 6 (K-mart Shopping Center) in Mahopac, New York, just 50 miles north of New York City. Directions to the store can be found at www.kitch-n-kaffe.com.

Trademarks: The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment, Inc. � 2003 World Wrestling Entertainment, Inc. All rights reserved.

For information: http://www.kitch-n-kaffe.com or

Contact:
John B. Porter, President
Kitch n' Kaff�, Inc.
985 Route 6
(K-Mart Shopping Center)
Mahopac, NY 10541
Phone: (845) 621-3535
email: [email protected]
website: www.kitch-n-kaffe.com




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