Kingsford� charcoal, K C Masterpiece� barbecue sauces, marinades and
seasoning and Weber� grills join the list of sponsoring brands for the Crew Chef Challenge.
by Anonymous
Long Pond, PA May 20, 2004 -- RACE Motorsports Marketing, LLC announced today that Kingsford� charcoal,
K C Masterpiece� barbecue sauce, and Weber� grills have joined the list of sponsor brands, which already
includes Savannah Gourmet Onions, RJ Burne Cadillac, and AC/DC Motors and Drives, for the NASCAR team
Crew Chef cooking competition to be held Friday, July 30, 5:30 pm at Pocono Raceway.
Corporate invited guests will have the opportunity to meet the team Crew Chefs prior to the starting of
the grill command. Guests will learn first hand about a side of the NASCAR team that has been unfamiliar
to fans.
"We are very fortunate to have three great companies to add to our list of sponsors for the
competitions' first year," states RACE Motorsports Marketing President Robyn Cavallaro.
"We are already planning to expand the event to other racing series next year. Our sponsors are
excited about the event and the possibilities for the future."
Kingsford is America's best-selling brand of charcoal, and includes: Kingsford(R) charcoal and
lighter; BBQ Bag(R) single-use, lightable bags of charcoal and Match Light (R) instant-lighting
charcoal. The Kingsford brand is also the primary sponsor for the Busch series #59 team driven by Stacy
Compton.
K C Masterpiece� barbecue sauce has grown in popularity since it was created in 1978 and has since
become one of America's favorite barbecue sauces. K C Masterpiece� products include barbecue sauce,
marinade, and seasoning that can spice up the grilling experience. The K C Masterpiece brand has also
partnered with the #59 Busch series racecar.
Weber-Stephen Products Co. is the leading maker of barbecue grills. Weber brands include Genesis�,
Summit�, Go-Anywhere�, One-Touch�, Smokey Joe�, and the new Q� and Baby Q�. Weber is also a proud
sponsor of Crew Chef Ken Enck. Ken Enck, former NASCAR team member turned caterer to the racing
community, provides mouth-watering meals for over 20 race teams.
To learn more about the Crew Chef Challenge and its sponsors visit www.racesports.net. ;
About the Crew Chef Challenge - The event is a cooking competition for the NASCAR team cook or Crew
Chef. The Challenge will provide the team members an opportunity to display their culinary talents
before a live and television audience. A cookbook titled "Taste of Victory" will be published
to commemorate the event. Racing fans from across the country have contributed their favorite race day
recipes to be included in the book. A portion of the event and cookbook proceeds will be donated to
Victory Junction Gang Camp.
About RACE Motorsports Marketing LLC- RACE is a marketing firm devoted strictly to the motorsports
industry. The firm will demonstrate that a well designed motorsports strategy will create brand
recognition, offer revenue generating opportunities, and develop not just any relationship with clients
but a "Power Relationship ."
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